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American Outdoor Brands Corporation (AOBC)

4/15/2018

1 Comment

 
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Business Description
American Outdoor Brands Corporation designs, manufactures, and sells firearms worldwide. It operates in two segments, Firearms, and Outdoor Products & Accessories. The company offers handguns, long guns, handcuffs, sporting and hunting rifles, black powder firearms, and firearm-related products and accessories. It also provides reloading, gunsmithing, and gun cleaning supplies; cutting tools and accessories; flashlights, tree saws, and related trimming accessories; shooting supplies, rests, and other related accessories; apparel, vault accessories, and laser and laser sights; survival and emergency preparedness products; and field rests, knives, gun vises, hearing protection products, camping gears, and case tumblers. The company sells its products under the Smith & Wesson, M&P, Performance Center, Thompson/Center Arms, Caldwell, Wheeler, Tipton, Frankford Arsenal, Smith & Wesson, M&P, Thompson/Center, Lockdown, Hooyman, BOG-POD, Golden Rod, Non-Typical, Crimson Trace, Imperial, Schrade, Old Timer, UST, and KeyGear brands. In addition, the company sells parts of other brands; operates a private law enforcement training facility; offers tooling, forging, heat treating, finishing, plating, plastic injection molding, and engineering support services to third-party customers; and licenses trademarks to third parties. It serves gun enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals desiring home and personal protection, and military agencies; and law enforcement and security agencies and officers. It markets its products through dealers, retailers, in-store retail channels, and range operations; social and electronic media; in-store retail merchandising systems and strategies; and Websites and online retail stores. The company was formerly known as Smith & Wesson Holding Corporation and changed its name to American Outdoor Brands Corporation in January 2017. The company was founded in 1852 and is based in Springfield, Massachusetts.
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1 Comment
Christopher Burdette
4/16/2018 12:43:17 am

Thorough and factual breakdown of the depth of AOBC, that was previously branded as Smith and Wesson (S&W) for an extensive amount of time. I was not aware of the generic name change. Shocked really, yet with the current climate with firearms it is slightly understandable. Thank you, I became more confident in the your's and Lake Avenue's PT.

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    R. J. Sullivan IV

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